wedding date

When the Price Is Right: How The Season Impacts Your Wedding Costs
Before you tie the knot, it is important to consider how the season in which you choose to have your wedding can impact the cost of the festivities.

Before you tie the knot, it is important to consider how the season in which you choose to have your wedding can impact the cost of the festivities.

September is the most popular month for Canadian weddings, according to Wedding Wire’s 2019 Global Report. Yet popular wedding seasons can also bring with them higher costs, so you may want to consider tying the knot during an off-season. Before you go all in and pick a date, it’s a good idea to weigh your options. Choosing an off-peak time or booking your event during a popular season both have their pros and cons.

What Affects Wedding Services Pricing?

Vendors look at a wide range of factors when setting pricing for their services. Besides the costs of materials and labor, demand impacts how much their clients pay. This demand is affected by relevant details, but the two major aspects are weather patterns and guest availability. September’s more stable weather and cooler temperatures work well for both indoor and outdoor ceremonies, providing many options for venues and dates. Saturdays, of course, are the prime day, with more people having free time to attend these events.

The law of supply and demand indicates that prices increase when demand increases but supply either decreases or remains static. There are only so many clients that vendors can book on any given day, so they’re less likely to budge on their rates. Some service providers may be more willing to negotiate or offer discounts during off-peak dates and times. Look at it from the vendor’s point of view: It’s better to earn some money than none at all. That’s especially true when you consider overhead costs, which Investopedia mentions can encompass rent, insurance, and utilities.

Seasonal vs. Off-Season Dates

While September is the most popular month to wed in Canada, local weather patterns can also determine when each region’s peak season occurs. Go further north to places like Edmonton or Whitehorse and you’re more likely to see couples tying the knot in July or August. That’s why it’s essential to check with local venues for their busiest months and book accordingly.

Couples desiring to pay less may eye off-peak dates, which could offer significant cost savings. A March 2018 CNBC article explains that vendor and venue pricing can be up to 20% lower during the off-season. The winter months are often the least sought-after, but bookings for holiday parties skyrocket in December. As a result, you could encounter larger price tags on Yuletide nuptial celebrations. Also, some costs don’t dramatically decrease regardless of when you host your affair. While flowers and some foods may price out a little less, chances are that your ring and formal attire won’t.

Selecting a date during your area’s wedding season also has its advantages and drawbacks. You’ll likely pay more, thanks to the higher demand. With venues and vendors booking up more quickly, you may end up jockeying with other couples for the best dates. However, more of your guests will attend since they’ll probably have more free time. Outdoor weddings get a beautiful boost from natural scenery. You also won’t need to worry about weather extremes that can ruin your special day, like oppressive heat or massive snowstorms.

Meanwhile, don’t forget to consider the day of the week and time of your celebration. NerdWallet suggests scheduling yours for a Sunday or weekday for lower rates. Also, a brunch or early afternoon wedding with a cake and punch reception may keep more green in your bank account.

Getting the Best of Both Worlds

Getting married as a cash-strapped couple can be challenging. Understanding the factors that impact wedding services pricing can help you plan strategically. At the same time, don’t sacrifice too many advantages simply to save money. Ultimately, your goal is to achieve the best balance of convenience, cost savings, and your own satisfaction.